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Field notes on pricing, margin & AI.

Research, playbooks, and product thinking from the team building autonomous pricing — written for the people who own the P&L.

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AI & models6 MIN

How we explain a price: inside the recommendation engine

Every Elastly price ships with its reasoning. Here's the model architecture that makes a black box auditable.

Marcus LindqvistJUN 5
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Retail trends7 MIN

Tariffs, freight, and the new volatility in landed cost

When your input costs move weekly, an annual price review isn't a strategy — it's a liability. What the data shows.

Priya NatarajanMAY 28
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Customer stories5 MIN

How Nordware repriced 40,000 SKUs in a single week

A step-by-step look at the rollout that moved gross margin three points without spooking a single customer.

Elena VasquezMAY 21
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Strategy8 MIN

Guardrails before automation: a framework for trust

Autonomy without limits is how you end up underwater. The floors, ceilings, and rules to set before you let go.

Daniel ReyesMAY 14
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Strategy6 MIN

Key Value Items: where to be sharp and where to recover margin

Customers judge whether you are cheap on a handful of products. Identify them, keep them sharp, and recover margin on the long tail.

Marcus FeldMAY 13
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Product4 MIN

Intraday repricing is here: hourly recompute on Scale

Markets don't wait for your nightly batch. This release brings hourly price recomputation to every Scale catalog.

Marcus LindqvistMAY 6
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AI & models10 MIN

Price elasticity, without the PhD: a practical primer

What elasticity actually measures, why most teams estimate it wrong, and how to read it on your own catalog.

Elena VasquezAPR 30
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Product5 MIN

Why every recommendation has to explain itself

A bad automated price has immediate revenue consequences. That is why no-black-box is a product requirement, not marketing.

Priya NairAPR 29
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Engineering7 MIN

Matching your SKU to a competitor listing is the hard part

EAN beats everything when it exists. When it does not, embeddings and image similarity carry the load — with a human in the loop.

Tomas ReierAPR 16
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Company4 MIN

Deploying pricing software in days, not months

No rip-and-replace. Native connectors sync your ERP and storefront, and you see value on day one with rules plus sample data.

Sofia AlvarezAPR 2
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