PRODUCT · CUSTOMER & SEGMENT PRICING

One catalog.
The right price for every customer.

The same SKU rarely deserves the same price. Elastly prices each product by who's buying (segment by segment, customer by customer, and quote by quote), and shows the deal terms behind every number.

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12V CORDLESS DRILL SET · TL-55205 SEGMENTS
SEGMENTPRICEMARGIN BAND · MIN·TGT·MAX
RetailerSTD LIST · SINGLE UNIT$136.0018%24%30%
ShowroomDISPLAY PROGRAM$128.5016%21%27%
AgentCOMMISSION · NET-30$124.0015%19%25%
DealerAGREEMENT · NET-30$119.0014%18%23%
WholesalerCONTRACT · NET-60$104.5010%13%17%
ONE COST BASE · $71.25VIEW PRICE LISTS →
SEGMENT-AWARE PRICING

The same SKU, priced for who's buying.

Retailer, agent, dealer, showroom, supplier, wholesaler: each segment gets its own margin band. Same cost base, different terms, different target.

DealerTIER B
$119.00/ unit
MIN 14%TARGET 18%MAX 23%
Dealer agreement: net-30 terms and quantity tiers pull the target below list.
WholesalerTIER C
$104.50/ unit
MIN 10%TARGET 13%MAX 17%
Volume contract: pallet quantities and net-60 terms set the thinnest band.
RetailerLIST
$136.00/ unit
MIN 18%TARGET 24%MAX 30%
Standard list: single-unit terms carry the widest, highest band.
Down to the specific customer. Segments set the default band; named accounts can carry their own. Halverson's dealer price differs from the dealer list.
QUOTE-BASED PRICING

Every line item, priced with its reasons.

A quote is a stack of deal terms: order quantity, payment terms, delivery speed, brand, stock level. Elastly turns each line into a recommended price and a margin band, and shows the terms that moved it.

Volume breaks built in: order quantity steps the price down a tier at a time.
Terms become drivers: net-60, two-day delivery, and low stock each show their effect.
Mark won or lost: every outcome feeds tolerance learning.
QUOTE Q-4471DEALER · HALVERSON3 LINES
12V Cordless Drill SetTL-5520 · BOSCH$118.10× 240
QTY 240 · BREAK ≥100NET-60STD DELIVERYSTOCK HIGH
Volume break, qty ≥ 100−3.0% mgn
Net-60 payment terms−1.5% mgn
High stock level−0.5% mgn
MIN $112.40TARGET $118.10MAX $124.00
20V Battery 2-PackTL-8841 · BOSCH$109.90× 60
QTY 60 · BREAK ≥50NET-602-DAY DELIVERYSTOCK LOW
MIN $104.50TARGET $109.90MAX $116.00
RECOMMENDED QUOTE TOTAL$34,938
Blended margin 16.4%, inside the dealer band, ready to send
RECORD OUTCOME
DEALER · ACCEPTABLE MARGIN BAND142 DECIDED
TARGET MARGIN · LEARNED
18.0%CONFIDENCE 71%
MIN 14.0%▲ TARGETMAX 23.0%
CONFIDENCE
RECENT OUTCOMESWWLWuse the quote above ↑
TOLERANCE LEARNING

It learns what each segment will accept.

Every won and lost quote teaches the band. A win nudges the target up; a loss pulls the ceiling down. Confidence climbs as more quotes are decided: a deterministic, explainable feedback loop, not an elasticity model.

Won: the target margin nudges up; you left less on the table.
Lost: the ceiling pulls down, so the next quote sits where deals close.
Confidence rises: the more decided quotes, the tighter the band.
CONFIG-DRIVEN RULES

Strategy as data, not code.

Codify your pricing playbook once, then watch the same rules shape every quote and every segment price, identically.

#Order qty≥100margin −3%#SegmentisDealertarget 18%#StockisLowmargin +5%#Order qty≥100margin −3%#SegmentisDealertarget 18%#StockisLowmargin +5%
#TermsisNet-60margin −1.5%#ChannelisRetail.99 ending#BrandisPremiummargin +4%#TermsisNet-60margin −1.5%#ChannelisRetail.99 ending#BrandisPremiummargin +4%
#Volume tierisTier 3margin −2%#RegionisEUVAT-aware#Margin<floorblock#Volume tierisTier 3margin −2%#RegionisEUVAT-aware#Margin<floorblock

Authored, not engineered

Declarative when / then rules over the factors you already use: quantity, segment, terms, brand, stock. Edit the strategy without shipping code.

ONE RULE SET · EVERY SEGMENT
Retailertarget 24%
Showroomtarget 21%
Dealertarget 18%
Wholesalertarget 13%

Applied consistently

The same rule set runs every quote and every segment price, so the playbook in your head becomes the playbook in production. See guardrails & automation →

GET STARTED

The right price for every customer.

Bring your segments, price lists, and quote history, and see segment-aware recommendations on your own catalog within 48 hours.

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