AI PRICING PLATFORM

Every product.
Optimally priced.

Elastly connects to your ERP and storefront, learns from costs, sales history, and competitor moves — then recommends the profit-optimal price for every SKU in your catalog.

SOC 2 Type IIDeploys in days
Smart Bulb Starter KitEL-7705 · LIGHTING93%
$179.99$189.00+5.0% margin

Competitor median moved up · demand headroom · within guardrails

GROSS MARGIN · 90D
+6.4%
128 recommendations approved
Pushed live to Shopify + SAP
Competitor dropped −4% on 312 SKUs
TRUSTED BY PRICING TEAMS AT
NORDWARECartelloVELTRAbrightline*OMNIAKessler & Co.TRUVOpartsmithHALVERSONNORDWARECartelloVELTRAbrightline*OMNIAKessler & Co.TRUVOpartsmithHALVERSON
0%
OF EVERY PRICE EXPLAINED — NO BLACK BOX
0
GUARDRAIL TYPES ENFORCED ON EVERY CHANGE
0
PRICING STRATEGIES BUILT IN
0K
SKUS TRACKED PER WORKSPACE
HOW IT WORKS

From spreadsheet to system — in four steps.

No rip-and-replace, no data-science team required. Connect once and Elastly runs alongside the tools you already use.

01 · CONNECT

Plug into your stack

Native connectors sync your ERP and storefront — costs, catalog, sales history, and competitor prices — in hours, not months.

SAP S/4HANASHOPIFY PLUSCOMPETITOR FEEDS
41,800 SYNCEDCOSTS · SALES · STOCK
02 · ANALYZE

Learn every SKU

Models learn price elasticity per product — how demand actually responds to every price move, trained on your own data.

OPTIMUM $189.00
ELASTICITY
−0.8
CONFIDENCE
93%
03 · APPROVE

Review with reasons

Every recommendation explains itself. Approve one or one thousand — or let rules decide.

Smart Bulb Starter Kit$189.00
Approve all128 QUEUED
04 · GO LIVE

Push everywhere

Approved prices flow to every channel automatically — and keep adapting as the market moves.

Live on 3 channels14:32:08
<60S FROM APPROVAL TO LIVE
PLATFORM

Everything pricing. Nothing manual.

One system that watches costs, demand, and competitors — so your team reviews decisions instead of building spreadsheets.

GaN 65W Wall Charger$44.90$47.50
Wireless Pro Mouse$99.00$96.90+2.1%
12V Cordless Drill Set$129.00$136.00

Dynamic price recommendations

A profit-optimal price for every SKU, recalculated as costs, demand, and competitors move.

MARKET POSITION · GaN 65W
YOU · $47.50
ABYOUCD

Competitor intelligence

Track the market on every SKU and react to undercuts with strategy, not panic.

MIN MARGIN 28%MAX +8%/WK
PRICE STAYS IN BOUNDS
Never below cost + 12% — enforced on 100% of pushes

Margin guardrails

Hard floors, ceilings, and change limits you control. The AI optimizes inside your rules — never around them.

WHY $189.00
Competitor median up+$5.20
Demand headroom (e = −0.8)+$3.10
Seasonal demand (Q4)+$1.80
Inventory ageing−$1.10

Explainable AI

No black boxes. Every number comes with the factors behind it — readable by merchants, defensible to the CFO.

QUEUE · 24 PENDINGApprove all (24)
Hard-Shell Spinner 28″$184.50
20V Battery 2-Pack$118.50
Smart Bulb Starter Kit$189.00

Approval workflows

Human-in-the-loop by design. Review by category, brand, or risk level — approve in one click.

Auto-approve when confidence ≥ 90%
Match lowest of top-3 competitors on KVIs
Clearance mode for stock older than 120 days

Automation rules

Codify your pricing strategy once. Elastly applies it consistently across the entire catalog, 24/7.

CUSTOMER & SEGMENT PRICING

Prices that fit each customer.

The same SKU rarely deserves the same price. Elastly prices it per segment and per quote — and learns what each will accept. Explore →

One SKU, three segments12V CORDLESS DRILL SET · TL-55201 COST BASE
Retailer$136.00
MIN 18%TGT 24%MAX 30%
Dealer$119.00
MIN 14%TGT 18%MAX 23%
Wholesaler$104.50
MIN 10%TGT 13%MAX 17%
Learns from won & lostDEALER · ACCEPTABLE MARGIN BAND142 DECIDED
QuoteWLAdjust band
START42%
+ 60 QTS67%
+ 142 QTS88%

Wins nudge the target up, losses pull the ceiling down — the band tightens and confidence climbs as quotes are decided.

PRICING INTELLIGENCE

Every recommendation explains itself.

Your team shouldn't have to trust a black box with the P&L. Elastly shows the signals behind every price — in language merchants actually use.

See the why, not just the number. Elasticity, competitor moves, inventory, seasonality — itemized per SKU.
Guardrails you control. Recommendations always respect your margin floors and change limits.
Approve one, or one thousand. Accept with confidence — and audit every change later.
Smart Bulb Starter KitEL-7705 · LIGHTING · 1,840 IN STOCK
High confidence · 93%
CURRENT$179.99
RECOMMENDED$189.00
+5.0% margin·+$9.01 profit per unit
MARGIN BANDMIN 32% · TARGET 36% · MAX 41%
WHY THIS PRICE
Competitor median moved up to $186.40+$5.20
Demand headroom — elasticity −0.8+$3.10
Seasonal demand lift — Q4 peak+$1.80
Inventory ageing pressure−$1.10
Customer segment — Retailer list price+$1.40
Within guardrails — min margin 32% · max +8% weekly change
CUSTOMERS

Pricing teams stopped guessing.

We repriced 40,000 SKUs in the first week. Gross margin moved three points — and we finally stopped arguing about gut feel in pricing meetings.

Maren HoltVP PRICING · NORDWARE

The recommendations explain themselves. My team now approves in minutes what used to take a pricing committee an entire quarter.

Daniel ReyesHEAD OF E-COMMERCE · CARTELLO

Elastly paid for itself before the pilot ended. It protects margin on every single order without scaring off our customers.

Ingrid SauerCOO · KESSLER & CO.
INTEGRATIONS

Plugs into your stack.

Native connectors for the systems you already run — synced continuously, deployed without a rip-and-replace.

Browse all connectors →
Shopify
E-COMMERCE
SAP
ERP
Snowflake
WAREHOUSE
NetSuite
ERP
Adobe Commerce
E-COMMERCE
BigQuery
WAREHOUSE
BigCommerce
E-COMMERCE
Salesforce
COMMERCE
WooCommerce
E-COMMERCE
Sage
ERP
Amazon
MARKETPLACE
Elastly API
REST & WEBHOOKS
GET STARTED

Stop leaving margin on the table.

See Elastly running on your own catalog. Connect a data sample and get your first explainable recommendations within 48 hours.

SOC 2 TYPE II · GDPR · SSO / SAML · DEPLOYS IN YOUR REGION