AI PRICING PLATFORM

Every product.
Optimally priced.

Elastly connects to your ERP and storefront, learns from costs, sales history, and competitor moves — then recommends the profit-optimal price for every SKU in your catalog. Explainable. Reviewable. Live in minutes.

REVENUE IMPACT · 30D
+$182,400 12%
AVG GROSS MARGIN
31.4% 1.2pt
PENDING APPROVALS
128 review →
PRODUCTCOSTCURRENTCOMP. MED.RECOMMENDEDMARGIN ΔCONFIDENCE
Smart Bulb Starter KitEL-7705$96.40$179.99$192.00$189.00 +5.0%93%
Thermostat Pro M2EL-3318$58.00$129.00$138.50$134.00 +3.8%88%
Door Sensor 4-PackEL-2204$14.20$39.00$36.50$37.50 +1.2%81%
Outdoor Cam 2KEL-9001$72.10$159.00$169.00$165.00 +3.1%90%
Smart Lock DeadboltEL-5560$84.50$199.00$209.00$204.00 +2.4%86%
Hub Mini Gen3EL-1102$22.80$59.00$54.00$56.00 +2.0%78%
TRUSTED BY PRICING TEAMS AT
NORDWARECartelloVELTRAbrightline*OMNIAKessler & Co.TRUVOpartsmithHALVERSONNORDWARECartelloVELTRAbrightline*OMNIAKessler & Co.TRUVOpartsmithHALVERSON
HOW IT WORKS

From spreadsheet to system, in four steps.

No rip-and-replace, no data-science team required. Connect once and Elastly runs alongside the tools you already use.

01 · CONNECT

Plug into your stack

Native connectors sync your ERP and storefront (costs, catalog, sales history, and competitor prices) in hours, not months.

41,800 SYNCEDCOSTS · SALES · STOCK
02 · ANALYZE

Learn every SKU

Models learn price elasticity per product: how demand actually responds to every price move, trained on your own data.

OPTIMUM $189.00
ELASTICITY
−0.8
CONFIDENCE
93%
03 · APPROVE

Review with reasons

Every recommendation explains itself. Approve one or one thousand, or let rules decide.

Smart Bulb Starter Kit$189.00
GaN 65W Wall Charger$47.50
Wireless Pro Mouse$96.90
Approve all128 QUEUED
04 · GO LIVE

Push everywhere

Approved prices flow to every channel automatically, and keep adapting as the market moves.

SHOPIFY PLUSAMAZONWEBSITE
Live on 3 channels14:32:08
<60S FROM APPROVAL TO LIVE
0%
OF EVERY PRICE EXPLAINED, NO BLACK BOX
0
GUARDRAIL TYPES ENFORCED ON EVERY CHANGE
0
PRICING STRATEGIES BUILT IN
0K
SKUS TRACKED PER WORKSPACE
PLATFORM

Everything pricing. Nothing manual.

One system that watches costs, demand, and competitors, so your team reviews decisions instead of building spreadsheets.

COSTDEMANDCOMPETITORS
Wireless Pro MouseRECALCULATING
RECOMMENDED$96.90
+2.1% margin

Dynamic price recommendations

A profit-optimal price for every SKU, recalculated as costs, demand, and competitors move.

MARKET · GaN 65WLIVE
Rival A$52.10
Rival B$49.40
Rival C4%$48.10$46.20
You · hold $47.50BEST VALUE · MARGIN HELD$47.50

Competitor intelligence

Track the market on every SKU and react to undercuts with strategy, not panic.

FLOOR · 28%CEILING · 41%
HELD AT CEILING
Never below cost + 12%, enforced on 100% of pushes

Margin guardrails

Hard floors, ceilings, and change limits you control. The AI optimizes inside your rules, never around them.

WHY $189.00
Competitor median up+$5.20
Demand headroom (e = −0.8)+$3.10
Seasonal demand (Q4)+$1.80
Inventory ageing−$1.10

Explainable AI

No black boxes. Every number comes with the factors behind it, readable by merchants, defensible to the CFO.

QUEUE · 24 PENDINGApprove all (24)
Hard-Shell Spinner 28″$184.50
20V Battery 2-Pack$118.50
Smart Bulb Starter Kit$189.00

Approval workflows

Human-in-the-loop by design. Review by category, brand, or risk level, then approve in one click.

GaN 65W Wall ChargerCOST $32.10
Confidence ≥ 90% → approve
Match lowest of top-3 KVIs
Round to .99 endings
Auto-priced & live$47.50

Automation rules

Codify your pricing strategy once. Elastly applies it consistently across the entire catalog, 24/7.

CUSTOMER & SEGMENT PRICING

Prices that fit each customer.

The same SKU rarely deserves the same price. Elastly prices it per segment and per quote, and learns what each will accept. Explore →

SELECT CUSTOMER
Same SKU: 12V Cordless Drill Set
RetailerSHOPIFY · DTC
DealerTRADE ACCOUNTS
WholesalerBULK / PALLET
EnterpriseCONTRACT · RFQ
RETAILER PRICEDEALER PRICEWHOLESALER PRICEENTERPRISE · RFQ
1 COST BASE $82.00
$136.00$119.00$104.50Custom quote
MARGIN FLOORTARGET BANDCEILING
MARGIN
24%18%13%RFQ
LIKELY TO ACCEPT96%91%88%SIM

Every customer sees a price built for them, always inside that segment's margin guardrails, tuned by what similar buyers have accepted.

PRICING INTELLIGENCE

Every recommendation explains itself.

Your team shouldn't have to trust a black box with the P&L. Elastly shows the signals behind every price, in language merchants actually use.

See the why, not just the number. Elasticity, competitor moves, inventory, and seasonality, itemized per SKU.
Guardrails you control. Recommendations always respect your margin floors and change limits.
Approve one, or one thousand. Accept with confidence, then audit every change later.
Smart Bulb Starter KitEL-7705 · LIGHTING · 1,840 IN STOCK
High confidence · 93%
CURRENT$179.99
RECOMMENDED$189.00
+5.0% margin·+$9.01 profit per unit
MARGIN BANDMIN 32% · TARGET 36% · MAX 41%
WHY THIS PRICE
Competitor median moved up to $186.40+$5.20
Demand headroom, elasticity −0.8+$3.10
Seasonal demand lift, Q4 peak+$1.80
Inventory ageing pressure−$1.10
Customer segment, Retailer list price+$1.40
Within guardrails: min margin 32% · max +8% weekly change
CUSTOMERS

Pricing teams stopped guessing.

We repriced 40,000 SKUs in the first week. Gross margin moved three points, and we finally stopped arguing about gut feel in pricing meetings.

Maren HoltVP PRICING · NORDWARE

The recommendations explain themselves. My team now approves in minutes what used to take a pricing committee an entire quarter.

Daniel ReyesHEAD OF E-COMMERCE · CARTELLO

Elastly paid for itself before the pilot ended. It protects margin on every single order without scaring off our customers.

Ingrid SauerCOO · KESSLER & CO.
INTEGRATIONS

Plugs into your stack.

Native connectors for the systems you already run, synced continuously, deployed without a rip-and-replace.

Browse all connectors →
Shopify
E-COMMERCE
Salla
E-COMMERCE
SAP
ERP
Salesforce
CRM
NetSuite
ERP
Adobe Commerce
E-COMMERCE
QuickBooks
ACCOUNTING
BigCommerce
E-COMMERCE
Xero
ACCOUNTING
WooCommerce
E-COMMERCE
Sage
ERP
Amazon
MARKETPLACE
Elastly API
REST & WEBHOOKS
Estimate your planDrag to your annual sales. The price is what you pay.
PACKAGE
ANNUAL SALES$150K
ESTIMATE
$150K$5M$250M+

This is an estimate. We confirm your band from your real sales after your first sync.

INCLUDED
Cost + competitive pricing
Daily competitor tracking
Manual approval workflow
2 connectors included
Email support
YOUR PRICE
$41/ MO
PER MONTH, BILLED ANNUALLY
Save $98 a year vs monthlyStart 3-day trial
3-day free trial, no card required
First recommendations within 48 hours
Move up or down a tier anytime
Built for Shopify and Amazon sellersScales to distributors and manufacturersNo rip-and-replace
GET STARTED

Stop leaving margin on the table.

See Elastly running on your own catalog. Connect a data sample and get your first explainable recommendations within 48 hours.

SOC 2 TYPE II · GDPR · SSO / SAML · DEPLOYS IN YOUR REGION