Protect brand margin across every channel.
Hold MAP and MSRP discipline, react to landed-cost and tariff swings, and keep one consistent price story from distributor to direct. Elastly runs the rules so your brand never undercuts itself.
THE PROBLEM
Your brand price is only as strong as its weakest channel.
One reseller breaking MAP drags the whole channel down and resets buyer expectations.
Landed cost moves with freight and duties, but list prices lag weeks behind, quietly compressing margin.
Direct, distributor, marketplace, and retail each pull a different way, and consistency slips.
MAP-safe pricing that runs itself.
Set floors, ceilings, and per-channel rules once. Elastly enforces them across the catalog 24/7 and flags any price that drifts out of bounds before it ships.
MAP and MSRP limits set independently for every channel.
Every change reviewed when needed and logged for the record.
Know the moment a reseller drops below your floor.
PRICE OPTIMIZATION
Move with cost, not weeks behind it.
When a landed cost moves, Elastly walks the price back to your target margin automatically, and shows exactly which input drove the change.
Tariff on SKU EL-2841 rises 9%. Landed cost updates from your feed.
The price that holds your target margin is recalculated in seconds.
New price is verified against every channel floor and ceiling.
List price moves to $47.50.
“When tariffs jumped, we repriced the entire line in a day and held our margin. Our resellers stayed in line because the rules are the same for everyone.”
Hold the line on brand margin.
Bring your channels, costs, and MAP policy. We will show you where margin is leaking and how to close it.