SOLUTIONS · MARGIN PROTECTION

Stop margin leak before it hits the P&L.

Cost-plus lags, promos overshoot, and prices drift. Elastly puts floors, ceilings, and explainable logic around every price, so the points you earn stay earned.

Margin, defendedLAST 12 WEEKS
With Elastly
41.8%
Cost-plus
35.1%

THE PROBLEM

Margin leaks quietly, in three familiar places.

Markup vs demand
demandfixed markup
Cost-plus lag

A fixed markup ignores demand and lags every cost change, leaving money on the table on both sides.

−30%needed only −15%
PROMO
Overshoot gave away 9 pts
Promo overshoot

Blanket discounts cut deeper than they need to, and few ever get measured against the margin they cost.

Overrides vs strategy line
Price drift

Thousands of small, well-meaning overrides accumulate until the catalog no longer reflects any strategy.

GUARDRAILS & AUTOMATION

A floor under every single price.

Set minimum margin, cost-plus floors, and ceilings per category. Every recommendation, override, and promo stays inside the lines, and you hear about it the moment one tries to cross.

Explore Guardrails & Automation
◂ FLOOR · COST + 12%CEILING · MSRP ▸
$32.00Optimal · $47.50$58.00
Recommendation acceptedWithin bounds, margin 41.8%
Override blockedWould breach the floor by $3.20
Promo capped at −15%Margin held at 22%

THE COST-PLUS ALTERNATIVE

A markup is a guess. Make it a decision.

×COST-PLUS
×Same markup whether demand is hot or cold
×Reacts to cost changes weeks too late
×No floor when a rep or promo discounts
×Leaves margin on the table at both ends
RECOMMENDED
WITH ELASTLY
Price reflects real demand and elasticity
Recomputes the moment a cost moves
Hard floors on every override and promo
Captures margin you used to give away
6.7 pts
margin gap vs a cost-plus baseline
0
prices shipped below floor
100%
of price changes explained and logged

“We thought we were disciplined on price. Elastly found almost seven points of margin hiding in cost-plus habits and stale overrides.”

Priya NatarajanCFO · TRUVO
MARGIN PROTECTION

Find the margin you're already leaking.

Connect a data sample and we will show you, line by line, where margin is slipping and what it would take to hold it.