Customer stories

How Nordware repriced 40,000 SKUs in a single week

A step-by-step look at the rollout that moved gross margin three points without spooking a single customer.

Elena VasquezHead of Pricing Science · May 21, 2026 · 5 MIN READ
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ARTICLE HERO · 16:9

Nordware's catalog had outgrown its pricing process. Forty thousand SKUs, reviewed by a team of four, on a quarterly cadence that never quite finished.

They started in recommendation-only mode on their fastest-moving decile, approving in a queue instead of a spreadsheet. Confidence built fast: every change came with its reason attached.

Inside a week the whole catalog was live behind guardrails. Gross margin moved three points — and not one customer complaint traced back to the change.

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