PRODUCT · COMPETITOR INTELLIGENCE
Know every move.
React with strategy.
Elastly watches competitor prices on every SKU you sell — matched to your catalog, refreshed continuously, and fed straight into the optimization engine.
MARKET WATCH · ELECTRONICSREFRESHED 6 MIN AGO
PRODUCTYOUCOMP ACOMP BPOSITION
GaN 65W Wall Charger$47.50$46.20$49.90AT PAR
Wireless Pro Mouse$96.90$94.99$99.00AT PAR
12V Cordless Drill Set$136.00$139.50$142.00AHEAD
Smart Bulb Starter Kit$189.00$186.40$192.99AT PAR
20V Battery 2-Pack$118.50$109.99$112.40UNDERCUT
41,800 SKUS TRACKEDVIEW MATRIX →
DEidealo−2.1%
USAmazon+0.4%
UKeBay−1.3%
GLOBAL COVERAGE
Every market you sell in.
Marketplaces, storefronts, and price-comparison sites — monitored per market, normalized per currency, matched to your catalog.
0MARKETPLACES & STOREFRONTS
0.0%PRODUCT-MATCH PRECISION
<0minFROM COMPETITOR MOVE TO ALERT
PRODUCT MATCHING
Their SKU, your SKU — matched.
Competitors name products differently, bundle them, or hide variants. Elastly matches at the product level — by attributes, identifiers, and images — so you compare real equivalents, not lookalikes.
✓Variant-aware — sizes, colors, and pack counts matched separately.
✓Human-reviewable — low-confidence matches go to a review queue, not your data.
YOUR CATALOG
GaN 65W Wall ChargerEL-2841 · GTIN 0884…
COMPETITOR A
65W USB-C Fast Charger“2-pack excluded” · $46.20
Attribute match — wattage, ports, chipsetPASS
Identifier match — GTIN exactPASS
Bundle detection — single unit confirmedPASS
Competitor B dropped −4.2% on 312 electronics SKUs
14 minutes ago · price index now 102.1Review impact
14 minutes ago · price index now 102.1Review impact
Re-optimization queued for affected SKUs
Strategy: hold margin on KVIs, match on long tailAUTO
Strategy: hold margin on KVIs, match on long tailAUTO
38 recommendations ready for review
Est. margin protected this week: $41,200DONE
Est. margin protected this week: $41,200DONE
ALERTS & RESPONSEUndercut at 9:04.
Undercut at 9:04.
Answered by 9:19.
When a competitor moves, Elastly quantifies the impact, re-optimizes the affected SKUs against your strategy, and queues the response — so you react in minutes, deliberately, not in a panic across spreadsheets.
See guardrails & automation →CUSTOMER STORY
How Nordware repriced 40,000 SKUs in week one — and moved gross margin three points.
Maren HoltVP PRICING · NORDWARE
Read the story →CUSTOMER PHOTO · WAREHOUSE
GET STARTED
Stop watching. Start responding.
Track your top competitors on every SKU — free for 14 days.
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