PRODUCT · CUSTOMER & SEGMENT PRICING

One catalog.
The right price for every customer.

The same SKU rarely deserves the same price. Elastly prices each product by who's buying — segment by segment, customer by customer, and quote by quote — and shows the deal terms behind every number.

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12V CORDLESS DRILL SET · TL-55205 SEGMENTS
SEGMENTPRICEMARGIN BAND · MIN·TGT·MAX
RetailerSTD LIST · SINGLE UNIT$136.0018%24%30%
ShowroomDISPLAY PROGRAM$128.5016%21%27%
AgentCOMMISSION · NET-30$124.0015%19%25%
DealerAGREEMENT · NET-30$119.0014%18%23%
WholesalerCONTRACT · NET-60$104.5010%13%17%
ONE COST BASE · $71.25VIEW PRICE LISTS →
SEGMENT-AWARE PRICING

The same SKU, priced for who's buying.

Retailer, agent, dealer, showroom, supplier, wholesaler — each segment gets its own margin band. Same cost base, different terms, different target.

DealerTIER B
$119.00/ unit
MIN 14%TARGET 18%MAX 23%
→Dealer agreement — net-30 terms and quantity tiers pull the target below list.
WholesalerTIER C
$104.50/ unit
MIN 10%TARGET 13%MAX 17%
→Volume contract — pallet quantities and net-60 terms set the thinnest band.
RetailerLIST
$136.00/ unit
MIN 18%TARGET 24%MAX 30%
→Standard list — single-unit terms carry the widest, highest band.
Down to the specific customer. Segments set the default band; named accounts can carry their own — Halverson's dealer price differs from the dealer list.
QUOTE-BASED PRICING

Every line item, priced with its reasons.

A quote is a stack of deal terms — order quantity, payment terms, delivery speed, brand, stock level. Elastly turns each line into a recommended price and a margin band, and shows the terms that moved it.

Volume breaks built in — order quantity steps the price down a tier at a time.
Terms become drivers — net-60, two-day delivery, and low stock each show their effect.
Mark won or lost — every outcome feeds tolerance learning.
QUOTE Q-4471DEALER · HALVERSON3 LINES
12V Cordless Drill SetTL-5520 · BOSCH$118.10× 240
QTY 240 · BREAK ≥100NET-60STD DELIVERYSTOCK HIGH
Volume break — qty ≥ 100−3.0% mgn
Net-60 payment terms−1.5% mgn
High stock level−0.5% mgn
MIN $112.40TARGET $118.10MAX $124.00
20V Battery 2-PackTL-8841 · BOSCH$109.90× 60
QTY 60 · BREAK ≥50NET-602-DAY DELIVERYSTOCK LOW
MIN $104.50TARGET $109.90MAX $116.00
RECOMMENDED QUOTE TOTAL$34,938
Blended margin 16.4% — inside the dealer band, ready to send
RECORD OUTCOME
DEALER · ACCEPTABLE MARGIN BAND142 DECIDED
TARGET MARGIN · LEARNED
18.0%CONFIDENCE 71%
MIN 14.0%▲ TARGETMAX 23.0%
CONFIDENCE
RECENT OUTCOMESWWLWuse the quote above ↑
TOLERANCE LEARNING

It learns what each segment will accept.

Every won and lost quote teaches the band. A win nudges the target up; a loss pulls the ceiling down. Confidence climbs as more quotes are decided — a deterministic, explainable feedback loop, not an elasticity model.

↑Won — the target margin nudges up; you left less on the table.
↓Lost — the ceiling pulls down, so the next quote sits where deals close.
✓Confidence rises — the more decided quotes, the tighter the band.
CONFIG-DRIVEN RULES

Strategy as data, not code.

Codify your pricing playbook once — then watch the same rules shape every quote and every segment price, identically.

#Order qty≥100→margin −3%#SegmentisDealer→target 18%#StockisLow→margin +5%#Order qty≥100→margin −3%#SegmentisDealer→target 18%#StockisLow→margin +5%
#TermsisNet-60→margin −1.5%#ChannelisRetail→.99 ending#BrandisPremium→margin +4%#TermsisNet-60→margin −1.5%#ChannelisRetail→.99 ending#BrandisPremium→margin +4%
#Volume tierisTier 3→margin −2%#RegionisEU→VAT-aware#Margin<floor→block#Volume tierisTier 3→margin −2%#RegionisEU→VAT-aware#Margin<floor→block

Authored, not engineered

Declarative when / then rules over the factors you already use — quantity, segment, terms, brand, stock. Edit the strategy without shipping code.

ONE RULE SET · EVERY SEGMENT
Retailertarget 24%✓
Showroomtarget 21%✓
Dealertarget 18%✓
Wholesalertarget 13%✓

Applied consistently

The same rule set runs every quote and every segment price — so the playbook in your head becomes the playbook in production. See guardrails & automation →

GET STARTED

The right price for every customer.

Bring your segments, price lists, and quote history — see segment-aware recommendations on your own catalog within 48 hours.

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